Rethinking SaaS Metrics in a Post-Growth Era

A lot of attention gets paid to pitching, negotiating, and closing — and rightly so. But for us, the real work starts the moment the term sheet is signed. The first 100 days after an investment are often the most pivotal in a startup’s early journey. It’s where momentum is either built or lost.

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At our firm, we’ve designed a lightweight but impactful process to help founders hit the ground running, without overwhelming them or inserting ourselves unnecessarily. Here’s what that looks like.

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Week 1–2: Align and Activate

We start with what we call a Founders Kickoff — a 90-minute session where we:

• Review the goals you set during fundraising
• Get aligned on what success looks like over the next 6–12 months
• Map out areas where we can be most helpful (hiring, product, GTM, etc.)

We don’t force templates or frameworks, but we do have playbooks if you need them. Every founder is different — our job is to adapt, not impose.

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Week 3–6: Build What Matters First

This is usually the most execution-heavy period. We typically help founders:

1. Hire for one or two critical roles (usually product or growth)
2. Fine-tune their fundraising strategy (especially if a Series A is on the horizon)
3. Clarify positioning for first customers or early pilots

We make intros, review candidate pipelines, and even help with interview structure if needed. If you're in product discovery, we might introduce you to adjacent teams solving similar problems — or share early user feedback we’ve seen across the portfolio.

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A lot of attention gets paid to pitching, negotiating, and closing — and rightly so. But for us, the real work starts the moment the term sheet is signed. The first 100 days after an investment are often the most pivotal in a startup’s early journey. It’s where momentum is either built or lost.At our firm, we’ve designed a lightweight but impactful process to help founders hit the ground running, without overwhelming them or inserting ourselves unnecessarily. Here’s what that looks like.